5 Steps to Defining Your Photography Style (and Creating Guidelines)

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Finding your photography style can be a daunting task.

It’s been a painful process for me to define my photographic style over the years, and now I’m sharing the five-step process I use to help other photographers find their own unique style and build a set of guiding principles for the future.

Check out How to Define Your Style and Brand with Ben Sasso for his guide to building a cohesive brand.

When I first created a collection of fine art, my work was lacking a cohesive style and subject matter. Going through this simple process helped me define the rules I’d be following for each series of work to ensure that my message is clear and consistent throughout my images.

Keep in mind that less is often more, so don’t feel like you need hundreds of images to create a successful collection of photographs!

Step 1: Determine Your Goals

Start out by asking yourself what you are looking to accomplish with your photography.

What is it that you enjoy about photography?

Think about the market you are interested in.

Do you want to shoot commercial jobs, weddings, portraits, or possibly fine art? Chances are, you have an idea of what you want to pursue or accomplish with your images.

It’s typically best to start the process of defining your style by focusing on one collection of work at a time, so set your goals on what you want to accomplish for each individual series of work.

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